The mention of Postum, that grainy brew some like for breakfast instead of coffee, makes me think of my grandmother. There was always a jar in her kitchen. I'm a coffee drinker, but I did a freelance column today at Beneath the Brand. Apparently Postum had a lot of fans and they are really bummed at Kraft for dropping the item from their product line. So the consumers are talking back. What's next, a support group for Postum users?
Sphere: Related ContentMonday, March 17, 2008
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